You are the experts in what you do. But have you told the world?
Communicating the strengths and value of your products and services to the media and customers is vital. Saltwater can help you achieve the exposure you need.
Saltwater concentrates on the challenging marine marketplace and all its diverse sectors. When you choose Saltwater, you choose a PR, marketing and advertising partner able to talk your language.
Saltwater will identify the right media for you, deliver the right messages and execute a professional PR and communications strategy designed to your requirements, budget and the market’s expectation.
A partnership with Saltwater will improve your profile online and in print news and trade media, resulting in greater brand awareness and a stronger foundation on which to grow your business and reputation.Ask us anything you like
We’re delighted to work with Saltwater; they understand the marine industry, their boating media network of contacts, responsiveness to requests and speed of delivery is impressive. Not only that, we have been comfortable to engage them directly with our own clients, and they’re lovely people to boot!Caroline YoungGVA – St Katharine Docks
Saltwater Communications gives us the fast response and high quality we need, which is why they have been our international PR & communications partner for over a decade. The team understands the shipping & offshore markets we operate in, which helps us to communicate clearly the values of our products and technologies to potential customers.Kjell GrontoftKongsberg Maritime
As our global maritime PR agency, Saltwater Communications works closely alongside the marina team and our other marketing partners to develop and support our campaigns. The fully integrated PR and Social Media approach includes media relations and market communications as well as management of a number of Social Media profiles to engage with different audiences including boat owners, captains, crew, visitors, potential visitors and industry colleagues. The Saltwater team has also helped us to promote North Cyprus as a new yachting destination.Liza SingerKarpaz Gate Marina
Throughout the years Cobham SATCOM’s collaboration with Saltwater Communications has evolved from traditional PR work, to including many other marketing and communication tasks, including Social Media, Partner Communication, Advertising, Sponsorships and Web content. Together with an extensive knowledge and understanding of the maritime industry, their drive, flexibility, and ability to navigate within our organisation has been invaluable to us. Saltwater supports our ambition to constantly develop and push our maritime marketing efforts.Susanne Køhlert JacobsenCobham SATCOM
We use Saltwater simply because the work they do for us is excellent. They understand the oil & gas business totally and are extremely service minded. The team is creative and flexible, always willing to help. They know the media and how to tell our story and also work effectively across borders, which reflects our presence in the global market.Ingunn Kolltveit, Marketing ManagerKongsberg Oil & Gas Technologies
We work across diverse global markets offering technical products and services so it helps that Saltwater demonstrates the ability to research and understand what we do, which results in high quality written output across different channels. The team provides flexibility and fast turnaround on projects, and plays an important role in developing and delivering our message to customers and the media.Katerina Stemberova, Marketing Manager (Land Satcom Business Unit)Airbus Defence & Space
Since we have been working with Saltwater we have seen a significant increase in our media coverage. They implement a strong integrated and smart campaign approach to PR and media challenges, whether it’s the PR campaign to support a new product launch, advising on where to get the best ROI on our advertising spend or liaising directly with media during exhibitions and events in the US and Europe, Saltwater’s hard work adds value to our brands worldwide.Doug Curtis, Vice President of MarketingDometic Marine
We benefit greatly from Saltwater’s industry knowledge, contacts and ability to promote our boats and our business in online and offline media channels.
Our long-lasting relationship with Saltwater is based on the team’s talent and professionalism. Be it setting-up a gala boat launch, working with the media to organise in-depth sea trials throughout Europe, supporting our social media output or presenting company news on a regular basis, Saltwater provides tangible value to our global marketing program.Fairline Boats (Previous Client)
Avon and Zodiac Marine have worked with Saltwater for many years for both our PR and advertising needs. We have always found them to be highly enthusiastic about their work, going that little bit further to satisfy the customer, which makes all the difference and exactly fits our own ethos of quality and value.Zodiac Marine & Pool (Previous Client)
Saltwater enables us to produce and deliver more content, making it visible to the outside world through stories that support our brand and services. By defining opportunities, acting on them promptly, and delivering our messages attractively to the right audiences in the maritime and land verticals, Saltwater makes a valuable contribution to our external international communication strategy.Knut NativgAirbus Defence & Space
PR & Media Relations
You could have the most advanced, life-changing technology and services in the world, but if you don’t engage with journalists in your target markets, you won’t get the exposure you need.
Through supremely crafted and creative press releases and articles, product tests, interviews and press conferences organised with passion and precision, Saltwater will communicate your world to the media. To a plan or at the drop of a hat.
We’ve been doing this for 25 years and have built up strong relations within the maritime media across all its varied sub sectors. And although we have a strong foundation, the Saltwater team is committed to further developing our services to journalists, in the maritime media sectors and other industry verticals, including aerospace and telecoms.
To succeed you need to attract and maintain the attention of customers and potential customers. You know this, as do your competitors, which means anything written about your company and your products has to be clear and engaging.
But that’s easier said than done. When there are 101 other things to do how can you possibly prepare a 1,000 word customer case study? When will you have the time to start that conference paper abstract that’s due next week? Or the company profile for that exhibition guide that you are being hassled for?
That’s where we come in. We like writing. Especially if it’s about boats and ships or the equipment, technology and services that make them work. Just like you, we live and breathe these things so will write informative, engaging content to fit your business – and that will stop your customers from flipping the page or hitting the back button.
Running and analysing an effective media campaign is a big job. Do you have the time or the headspace to make it work? Do you find it challenging to define the best media for your market verticals or to ensure artwork arrives in time and on message?
Saltwater aims to relieve your day-to-day stress of dealing with ad-reps and deadlines. That’s just the tip of the iceberg though, as we also support the big picture with strategic advice at all stages of your campaign.
As your media buying partner we will plan and execute your advertising campaigns expertly. We know the maritime media and all of its sub-sectors inside out so can advise on the best targets, book your advertising, handle the artwork and report on performance.
Saltwater is committed to using the art of communication to help you market your products and services to the leisure and commercial marine, shipping, offshore and renewable energy markets.
Whilst Saltwater engages customers via the media through PR, media relations and advertising, we are also a reliable and experienced marketing support office. We can muck in when you just need our help and advice or run full campaigns, from newsletters and e-shots, through to exhibition stands, market research and well, anything that requires communication really.
And remember we know your markets. So you might engage us initially to help you gain exposure through editorial and advertising, but we have many marketing hats at Saltwater and we’re not afraid to wear them.
Events & Launches
Engaging your markets effectively is a tough job. You have to deliver information through multiple channels, but there’s nothing like good old face-to-face to really drive the message home which is why events are such an important aspect of the services we deliver.
From gala dinners and award ceremonies to press conferences at exhibitions, product test days, factory visits and media junkets, gathering the right people in the right place at the right time will do wonders for your business.
Saltwater’s dedicated events team can lead or support the planning, development and running of your event anywhere in the world. From choosing a venue and inviting guests to organising furniture, AV equipment, food and drink (and of course we’re always happy to attend tastings with you).
Visual impact is as important as the messages you are communicating, so Saltwater is just as committed to delivering excellence and value in our design work as we are in our written work and media communication.
With a design studio on site and a network of freelance designers, no print or web design job is too big or too small. We use an integrated approach, with our PR and marketing team members working closely with designers to ensure all elements of a project work in harmony.
We have a huge back catalogue of design work including brochures, product sheets, exhibition stands, mailshots, websites, newsletters, even product packaging that reflects our approach to high quality design for both online and offline. Peruse it at your leisure then get in touch…
News To Go
A one-off press release service for the maritime and other industries including satellite communication and aviation. News To Go is designed for companies that require occasional assistance to promote individual products or services but do not want to allocate a regular budget to retain an agency.
By using News To Go you are engaging Saltwater’s experienced writers and getting the best out of our comprehensive international trade journalist database. The process is simple; give us the brief and we’ll draft a release for your approval. Once it’s ready to go we issue the release directly from our established online press office.
That’s it in a nutshell, but we can customise the service for you by helping to design your release template, create boilerplate copy, add coverage reporting, even offer strategic advice.Find out more about our ad-hoc press release service
Saltwater has worked with hundreds of clients in the maritime industry and beyond. Many of our existing clients have been with us for years. Some are big international companies with thousands of employees, others are SMEs and a few are start-ups. Regardless of size or scope, they all have one thing in common – a commitment to communicating clearly to their markets. Which is why they chose Saltwater.
Below are just some of the companies we are currently providing PR, marketing or advertising services to or have had long-term working relationships with in the past…
Strategy, Tactics and Action.
Many agencies can talk a good game, but we’ve been playing it for 25 years and deliver on our promises. Our legacy shows our experience but we don’t just look to the past, we’re a forward looking agency committed to embracing change in the world of communication to the benefit of our clients.Contact us
A great atmosphere and a good buzz with lots of business carried out and contracts signed seemed to be...
We’ve been hiring and are pleased to introduce a new member of the Saltwater team and another returning colleague...
Sore feet, a slightly fuzzy head and a big smile are the results of a somewhat hectic few days...
Taking PR & communications beyond the maritime market
You’d be forgiven for thinking that we’re all salty sea dogs. But with 25 years in business we’ve had adventures at sea, on land and in the air.
Our clients are a diverse bunch. They always have been. But when they employ us to support their maritime business, their colleagues operating in other markets may take notice, and our relationships grow.
We could be writing about satcoms hardware for ships, but expand this to land applications or aircraft. Or we could be supporting the marketing of maritime fridges, and be asked to work with a sister company serving the RV sector.
We’re pretty flexible at Saltwater and have used our PR, advertising and marketing expertise to support companies working in a wide range of verticals. Other non-maritime experience includes:
- Business services
- Call centres
- Flood protection
- Health products
- Off-road vehicles
- Outdoor and equestrian clothing
- Soft drinks