The maritime industry is a big pond. Don’t be a little fish.

Turn the tide in your favour with a Marine PR, Social Media and Marketing partnership with Saltwater.

Get in touch

You are the experts in what you do. But have you told the world?

Communicating the strengths and value of your products and services to the media and customers is vital. Saltwater can help you achieve the exposure you need.

Saltwater concentrates on the challenging marine marketplace and all its diverse sectors. When you choose Saltwater, you choose a PR, marketing and advertising partner able to talk your language.

Saltwater will identify the right media for you, deliver the right messages and execute a professional PR and communications strategy designed to your requirements, budget and the market’s expectation.

A partnership with Saltwater will improve your profile online and in print news and trade media, resulting in greater brand awareness and a stronger foundation on which to grow your business and reputation.

Ask us anything you like

A wide range of professional and creative services designed to support and drive your own marketing efforts…

PR & Media Relations

PR & Media Relations

Social Media

Social Media

Content Writing

Content Writing





Events & Launches

Events & Launches



News To Go

News To Go

PR & Media Relations

You could have the most advanced, life-changing technology and services in the world, but if you don’t engage with journalists in your target markets, you won’t get the exposure you need.

Through supremely crafted and creative press releases and articles, product tests, interviews and press conferences organised with passion and precision, Saltwater will communicate your world to the media. To a plan or at the drop of a hat.

We’ve been doing this for 25 years and have built up strong relations within the maritime media across all its varied sub sectors. And although we have a strong foundation, the Saltwater team is committed to further developing our services to journalists, in the maritime media sectors and other industry verticals, including aerospace and telecoms.

Social Media

The world is changing – is your business along for the ride? Are you using Facebook, Twitter, Youtube et al to engage in frank conversation with customers? Are you building bridges and talking with them, rather than at them?

This is the new world of communication even for companies in traditionally conservative markets. It can be daunting and time consuming but by being part of it, you can build brand loyalty and ultimately benefit your bottom line.

Alongside our established PR and Marketing expertise, Saltwater has developed an inherent grasp of what works in social media for maritime businesses and is ready to help you build and maintain your own online community.

Content Writing

To succeed you need to attract and maintain the attention of customers and potential customers. You know this, as do your competitors, which means anything written about your company and your products has to be clear and engaging.

But that’s easier said than done. When there are 101 other things to do how can you possibly prepare a 1,000 word customer case study? When will you have the time to start that conference paper abstract that’s due next week? Or the company profile for that exhibition guide that you are being hassled for?

That’s where we come in. We like writing. Especially if it’s about boats and ships or the equipment, technology and services that make them work. Just like you, we live and breathe these things so will write informative, engaging content to fit your business – and that will stop your customers from flipping the page or hitting the back button.


Running and analysing an effective media campaign is a big job. Do you have the time or the headspace to make it work? Do you find it challenging to define the best media for your market verticals or to ensure artwork arrives in time and on message?

Saltwater aims to relieve your day-to-day stress of dealing with ad-reps and deadlines. That’s just the tip of the iceberg though, as we also support the big picture with strategic advice at all stages of your campaign.

As your media buying partner we will plan and execute your advertising campaigns expertly. We know the maritime media and all of its sub-sectors inside out so can advise on the best targets, book your advertising, handle the artwork and report on performance.


Saltwater is committed to using the art of communication to help you market your products and services to the leisure and commercial marine, shipping, offshore and renewable energy markets.

Whilst Saltwater engages customers via the media through PR, media relations and advertising, we are also a reliable and experienced marketing support office. We can muck in when you just need our help and advice or run full campaigns, from newsletters and e-shots, through to exhibition stands, market research and well, anything that requires communication really.

And remember we know your markets. So you might engage us initially to help you gain exposure through editorial and advertising, but we have many marketing hats at Saltwater and we’re not afraid to wear them.

Events & Launches

Engaging your markets effectively is a tough job. You have to deliver information through multiple channels, but there’s nothing like good old face-to-face to really drive the message home which is why events are such an important aspect of the services we deliver.

From gala dinners and award ceremonies to press conferences at exhibitions, product test days, factory visits and media junkets, gathering the right people in the right place at the right time will do wonders for your business.

Saltwater’s dedicated events team can lead or support the planning, development and running of your event anywhere in the world. From choosing a venue and inviting guests to organising furniture, AV equipment, food and drink (and of course we’re always happy to attend tastings with you).


Visual impact is as important as the messages you are communicating, so Saltwater is just as committed to delivering excellence and value in our design work as we are in our written work and media communication.

With a design studio on site and a network of freelance designers, no print or web design job is too big or too small. We use an integrated approach, with our PR and marketing team members working closely with designers to ensure all elements of a project work in harmony.

We have a huge back catalogue of design work including brochures, product sheets, exhibition stands, mailshots, websites, newsletters, even product packaging that reflects our approach to high quality design for both online and offline. Peruse it at your leisure then get in touch

News To Go

A one-off press release service for the maritime and other industries including satellite communication and aviation. News To Go is designed for companies that require occasional assistance to promote individual products or services but do not want to allocate a regular budget to retain an agency.

By using News To Go you are engaging Saltwater’s experienced writers and getting the best out of our comprehensive international trade journalist database. The process is simple; give us the brief and we’ll draft a release for your approval. Once it’s ready to go we issue the release directly from our established online press office.

That’s it in a nutshell, but we can customise the service for you by helping to design your release template, create boilerplate copy, add coverage reporting, even offer strategic advice.

Find out more about our ad-hoc press release service


Saltwater has worked with hundreds of clients in the maritime industry and beyond. Many of our existing clients have been with us for years. Some are big international companies with thousands of employees, others are SMEs and a few are start-ups. Regardless of size or scope, they all have one thing in common – a commitment to communicating clearly to their markets. Which is why they chose Saltwater.

Below are just some of the companies we are currently providing PR, marketing or advertising services to or have had long-term working relationships with in the past…

Strategy, Tactics and Action.

Many agencies can talk a good game, but we’ve been playing it for 25 years and deliver on our promises. Our legacy shows our experience but we don’t just look to the past, we’re a forward looking agency committed to embracing change in the world of communication to the benefit of our clients.

Contact us



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Taking PR & communications beyond the maritime market

You’d be forgiven for thinking that we’re all salty sea dogs. But with 25 years in business we’ve had adventures at sea, on land and in the air.

Our clients are a diverse bunch. They always have been. But when they employ us to support their maritime business, their colleagues operating in other markets may take notice, and our relationships grow.

We could be writing about satcoms hardware for ships, but expand this to land applications or aircraft. Or we could be supporting the marketing of maritime fridges, and be asked to work with a sister company serving the RV sector.

We’re pretty flexible at Saltwater and have used our PR, advertising and marketing expertise to support companies working in a wide range of verticals. Other non-maritime experience includes:

  • Brewing
  • Broadcasting
  • Business services
  • Cranes
  • Call centres
  • Caravans
  • Defence
  • Engineering
  • Farming
  • Finance
  • Flood protection
  • Health products
  • Motorcycles
  • Motorhomes
  • Off-road vehicles
  • Outdoor and equestrian clothing
  • Prosthetics
  • Scientific
  • Soft drinks

Stay up to date with the latest news from Saltwater and our clients…

Our address:

Saltwater Communications Ltd.
Limosa House,
22 Strand Street,
Poole, Dorset,
BH15 1SB
United Kingdom

Tel: +44 (0)1202 669244

Get in touch…

Our offices are right next to the Quay in Poole, Dorset, but our reach is truly international…